Content comes in many forms, including social media messages, blog posts, videos, and more. But video is largely ignored with only 30% of B2B marketers believing video will be critical to their content marketing success.

Considering video accounts for 74% of all internet traffic, your brand cannot ignore video marketing. With audiences having an average attention span of only eight seconds, it’s one of the best ways to hold attention and increase audience engagement. This is especially true for long-form videos that are roughly 3 minutes in length or longer. In fact, audiences engage in more long-form videos accounting for 63% off all time spent watching videos across devices. Long-form video is a proven and effective way of capturing and engaging audiences, but where do you begin?

To help inspire your own long-form video content ideas and drive audience engagement, we selected a few of our favorites.